The Concept Stage:

The design team is recalled to present their concepts to the lead designer. The lead designer is always from another project so as not to negatively influence this critical stage of selection. The concepts are laid out and the lead designer chooses a minimum of three to present to the client. The selected concepts are then presented to the client in their own private viewing area where they can make comments on each design.

The Clients Choice:

The client takes as much time as they need to study all of the concepts presented to them. When they are ready to go to the next stage of design the client chooses a single design to move forward with. In the case of Rollie's Bar and Grill, the client chose concept number 4. This is what the client had to say about their chosen concept:

[What do you think of the colors? Are the colors right?] The colors look great as we like how it stands out. Is it possible to tweak the color on the mugs to more of a yellow/gold color to replicate beer without throwing everything off?

[Do you feel there's something that's missing?] We really like the concept with the guy holding the mugs. Really looks inviting as if he is saying "come on in", however the crowd we gather is a little more relaxed. Is it possible to relax the guy? Meaning without the bow tie and tux look. Maybe with a mustache and more relaxed. Wife was wondering if it was possible to add something with food? All I could think of was dropping one of the mugs and working in a sandwich?

The Revision Process:

The winning designer (we compete against each other :-)) takes the clients comments and refines the design based on what was said. We do this almost as soon as we get the feedback from the client as it is important to keep the momentum going. This insures the focus remains from both sides.

Once the logo designer has completed the changes based on what the client has said, the new logo design is presented to the customer. Again comments are solicited from the client because our policy is that of complete satisfaction. If the client is not 100% delighted then we keep at it until they are. It is in our interest to get these changes right.

The First Revision:

This is the logo design we presented to the client for further comment based on what they told us.

Clients Comments For Revision 1:

[What do you think of the colors? Are the colors right?] Okay the colors look good. What I would like to do is take away some of the red that to me pulls from the red around the name. The handle on the beer I think can go as the hand looks as if he has it in his closed hand. There is some red under the plate that we would like removed. Is it possible to tweak the burger coloring just a little to take away some of the red and make it just a little more real looking. Not a lot, just a little

[Do you feel there's something that's missing?] Lastly the wife would like another eye and shorten his hair to match the other side. I see what the look is, but feel I have to give in to her on something. :-)

Okay, we do not want to make any other corrections. So please send it our way after these changes. Guys great work when I look at the cost. Thanks again.

The Second Revision:

The client has now asked for additional changes from the logo designer. The logo designer again takes the clients comments and translates those back in to the design of the logo. This revision cycle process can go on indefinitely (it rarely does) because that is what we promise every client. Unlimited revisions to your chosen concept. The next revision is now presented to the client even though they just asked us to send it to them. We would never do that because we want to receive the final green light from the client and insure that there are not any further changes that they might need.

This is what IQLogo presented to the client.

Client Comments For Revision 2:

Okay guys great job. This logo is good to go so please send the final. Please send to my email address (supplied). Question, I will also need to have some business cards done. Although I feel I can just drop the logo on the card, do you do another design for cards that is different? Just a question as maybe something else we may want to do.

The Final Stage:

The client is 100% satisfied with their new logo design. We are now ready to prepare the design for shipping to the client. When the client completed the order form they selected the option to receive a CD with all the files on in addition to having them emailed. There is no extra charge to have the CD option.

The files are prepared in formats for professional printing as well as use on a web site and in office applications like MS Word etc. Typically the format we supply to the client are JPG, Tiff, EPS. Other formats are also available. Just request any extra formats and we will do our best to supply.

We also prepare a final bill for the clients accounts as logo design is often Tax Deductible. A statement of copyright ownership also transfers the copyright of the logo design from IQLogo to the client. This then allows the client to have the design registered as a trade mark. We never use clipart or reuse parts of other logo designs, so you can be sure that obtaining copyright for your new logo design should not be a problem for you.

Your Next Move:

Every single client that orders our logo design services are treated as partners in the design process. We encourage both positive and negative feedback to allow us to make our logo design service the best on the web. We are always pushing ourselves that extra mile and we hope that shows in the designs we create and the satisfaction that our clients have for their new logos.

The design team at IQLogo is looking forward to giving you the best customer service and the best graphic design service available on the Internet today.

We are so confident that you will absolutely love your new logo and corporate stationery design that we give you unlimited free revision/change cycles with every design project. You are guaranteed perfection or you will get your money back. Simple as that!

Order your new professional logo design today!

The IQLogo Design Team